Preference Infinia 9.1 Viking Light Ash Blonde Hair Dye

Now even better, with the new extender, i normally use Nice & easy but tried this and like it better.

Love this hair colour , goes on really easy and colour comes out great !!!

I have tried many makes and colours over the years but never been completely satisfied with the outcome but after using this product my hair is just the shade I have always wanted and my hair is in the best condition ever! Love it!!

I haven't used it yet ,but have in he past .at the moment the colour on my hair is a super drug own make ,which are really good .

made me look younger........am 69 ........cover my grey................

I bought this 2 weeks ago and have used it, I am so pleased with the result. Colour and condition of my hair excellent. I will be buying again and would recommend to others looking for good hair colour.

After bleaching my hair from brown to blonde 4 times! And toning with Wella toner light ash blonde and lots of purple shampoo! I thought this would he rid of those last bits of yellow and ginger brassy bits. It hardly did a thing. It has improved it a...

Finally I have found The best blonde on the market!!!!! Super happy:)

I have recently dyed my hair with an Ombre effect. Previously my hair was a dark brown/red. Needless to say it left my hair yellow at the tips and brassy mid length. To cover up the brassy tones, experts say you're supposed to use a 'cool' shade with...