My cousin who is a stylist gave me this shampoo as a gift one year and I have used it ever since. I absolutely love the smell and the boost in volume from this shampoo. It is a great product.

I love this shampoo. I do use and try others, but I always have this on hand. No matter what shampoo I use, I have to give my hair a change but I always go back to Amplify, it gives my hair body and makes it thicker and shiny. Love it!

I have used this shampoo for years (along with the coordinating conditioner), and I highly recommend it. First of all, it smells great. I regularly get compliments on how my hair smells. More importantly, I feel that it treats my hair just right in...

This product was recommended to me by my stylist. I have very fine hair that gets weighted down easily. I use this most days and use a moisturizing shampoo/conditioner 1-2 times/week when my hair is feeling more dry. This product won't weigh your hair...

hair looks so soft after useing it

I have been using the Matrix Amplify Volumizing Shampoo for awhile now to no real results. I admit that while the shampoo doesn't make my hair too greasy and seems to clean okay, it doesn't do much else. It does seem to give a bit of volume, but it's...

It smells very good but it only added little volume to my hair.

I tried this and was excited to see what it would do for my fine, limp hair. It did nothing. I expected more from the Matrix brand.

It washed my hair but I didn't think it added any volume.

This product line dried out my hair terribly!