Joico Color Endure Sulfate-Free Shampoo

This is the best color shampoo I have ever used.

A stylist friend of mine turned me on to this shampoo after having my hair colored. My red streaks stayed red and my dark color stayed darker longer.

I have used every brand from expensive to cheap and this is the best! I dye my hair burgundy, which fades quickly but not with this shampoo. My hair is vibrant, soft and strong not to mention it smells so good. I will buy this forever!

This is a great colour restoring shampoo. I usually use demi hair colour on my hair and its supposed to stay in for 6-8 weeks. Plus the colour I use is a few shades of red, and this fades easily. Well I had my colour for about a month and a half ( I...

Since I started using Joico products on my hair, it has been much healthier. I also get my hair colored every 4-6 weeks and this helps my color to be retained longer. Which is fairly important to me, since I am going very grey.

however I enjoy the scent and it immediately gave my hair color a visible boost.

This works better than drugstore shampoos but I still get a bit of fading. I suspect it's because my hair is red and no matter what it's going to fade. It does however, fade much less than with other shampoos and doesn't weigh my hair down.

I like the way this conditions my color treated hair but I have slightly oily hair so it is a bit too heavy. I only use it occasionally.

The shampoo smells wonderful, but the bottle design is why I will never buy it again. The lid is very difficult to open. When the bottle is closed, the lid leaks the shampoo all over the shower.